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Insights

Marketing intelligence.
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Strategy, AI, automation, and the stuff most marketing consultants won’t tell you. Published regularly by the SCM team.

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Campaign Insight

Google Ads vs Facebook Ads: Where Should Your Budget Go?

Trying to settle the Google Ads vs Facebook Ads debate? Here is a direct breakdown of what each platform does best and how to decide where your budget should go.

10 Jun 2026
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Campaign Insight

How to Generate Leads Online Without Wasting Your Budget

A practical guide on how to generate leads online without wasting your budget, covering channels, measurement, and what most businesses get wrong first.

15 May 2026

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